What is Proactive Chat?

Proactive chat is the ability to target a website visitor and then, using visual cues and coordinated sound effects, to deliberately invite that visitor to engage in a live chat interaction. The invitation can be an image or a small chat window with a custom message that says, for example, "Questions? I'm available for chat!"

Proactive communications can be made manually - with the user determining which invitation to send and to which visitor - or automatically through the implementation of one or more rules.

BoldChat has been a leader in proactive customer service and live chat for years. If you aren't using it, you're missing conversations, leads, and conversions.

Mobile Proactive Invitations

With BoldChat, you can create a unique set of proactive chat rules tailored for mobile visitors. When the invitation fires, a specialized invitation tailored for the mobile experience is issued. Learn more about our mobile live chat solutions.

Manual or Rules Based, Which is Better?

Consider several factors before embarking on an invitation strategy. For smaller websites with less traffic, sending invitations manually has several advantages including the ability to track progress in real-time and make immediate changes based on that feedback.

Websites with larger number of visitors generally benefit from the power of BoldChat's proactive rules engine which automatically issues invites based on predefined website visitor behavior. Learn more about our proactive chat feature in the Sales/Marketing feature section.